Destination GUIDES™

No. Video is a "one size fits all" type of media that always plays the same sequence of images and audio messages for the same length of time. No matter how different viewers' interests are, their experiences are exactly the same. Video provides no means for a viewer to freely roam a municipal tour's featured content or to dwell and explore areas surrounding the featured content to locate competitors, local schools, shopping, transit hubs, prisons, or blight, and it does not support downloading documentation like tax incentive profiles, zoning regulations, flood zone maps, or orthomosaic parcel maps.

Destination GUIDES suffer from none of these shortcomings. Instead, they consolidate and centralize information that otherwise must be researched across disconnected domains, if available at all; they minimize effort expended in accessing information essential for site selection and booking.

No. While there is overlap of capabilities—most notably the use of 360° media—standard virtual tours and our Destination GUIDES serve different fundamental purposes, making them more complementary than alike. More specifically, traditional virtual tours are built for indoor, single-site walkthroughs where users click arrows to move a few feet at a time. They enable real estate brokers to display interior layouts with detailed floor plans and measurements.

Our Destination GUIDES are a more comprehensive destination marketing solution, capable of performing interior walkthroughs, but are differentiated from traditional virtual tours by natively enabling destination marketers to showcase dispersed mini-destinations united as a mega-destination, sharing strategically targeted narratives, and making supplemental marketing assets available for download, all in a single application.

Simply put: Traditional virtual tours show rooms or maybe a building; our Destination GUIDES sell entire destination clusters.

We perform professional capture and assembly services to build, host, and license custom SaaS platforms. Total costs vary significantly based on the scene counts, capture methods, and assembly components. Rather than invoicing the production and assembly cost at the time of delivery, we structure our proposals for multi-year engagements to divide that ordinarily up-front cost evenly over the term of the engagement.

Additionally, our Destination GUIDES are exceptionally robust digital media requiring a licensed viewer application, API integrations, custom back-end scripts, and our own proprietary intellectual property that, together, make the final experience possible. So we assess a monthly Maintenance and Hosting fee that ensures these functional components are maintained.

For reference, the City of Sanford GUIDE shown above would cost an estimated $10,000 per year over a 3-year term. Please request a consultation for a quote based on your specific requirements.

Turnaround time depends heavily on the number of featured sites and weather conditions. Expect a typical 15- to 20-site Destination GUIDE to take 2 to 4 weeks from the start of photography to final delivery.

We create Destination GUIDES to execute your strategic vision using our technical methodology. Accomplishing that goal requires a collaboration that heavily relies on resources provided by your in-house experts (your economic development staff or marketing team), including site selection, targeting narratives, creative suggestions, and the like. In turn, we provide the specialized photography, assembly, and hosting that transform the strategic vision and resources into a fully realized, highly immersive and targeted Destination GUIDE.

Creating Destination GUIDES requires mastering specialized photography skills—aerial and surface, panoramic and orthomosaic—as well as advanced web and eXtended Reality development. Both conceptually and technically, they are innovative marketing tools which are conceived by and, as far as we know, produced only by Sigma Pro Media. So if you are just now learning of us, that is likely why you haven't heard of or seen our Destination GUIDES before.

We are based in Central Florida, operating primarily in the Tampa and Orlando markets. For municipal or other large-scale projects, we are available to travel nationwide or internationally.